Dereck Madden

Led the development of a Wellness/Healthcare app, driving product strategy, execution, and continuous improvement in collaboration with business stakeholders and end-users. Defined requirements, guided discovery, and ensured delivery of a product that aligned with client goals and user needs.

• •Defined and managed product roadmap translating business needs into actionable user stories.
• •Facilitated sprint planning, backlog prioritization, refinement, and retrospectives to ensure timely and high-quality delivery.
• •Partnered with stakeholders and users on product discovery, gathering feedback to refine features and enhance usability.
• •Oversaw QA/testing and deployment processes, triaging bugs and ensuring release readiness.
• •Monitored and reported product performance metrics to inform client decision-making.
• •Drove UX/UI improvements based on feedback, optimizing user experience and client satisfaction.
• •Led a cross-functional Agile team of 5 developers, fostering collaboration and delivery excellence.
• •Oversaw project execution, aligning scope and priorities, and ensuring timely delivery of milestones.
• •Defined and monitored key product and delivery KPIs, including conversion funnel metrics (activation rate, feature adoption, drop-off, and conversion rates), engagement and retention (DAU/MAU, retention rate), and delivery quality (defect rate, post-release bugs). Also tracked business and client success indicators such as client adoption rate and support ticket trends to inform roadmap decisions and continuous improvement.

Joined Whyline in an early stage to develop the company's Aviation Product.

• •Gathering business requirements and creation of user stories.
• •Leading refinement meetings with the development team to review user stories and estimate the efforts.
• •Prioritization of product backlog based on client requirements and the product roadmap.
• •Defining future functionalities based on the roadmap.
• •Overseeing development, functional walkthrough of delivered functionalities, testing, and identification of bugs.
• •Analyzing data for Internal reporting and presentation of metrics to clients and stakeholders.
• •Working closely with the engineering team to meet release and sprint goals.
• •Coordinating deployments of new versions.
• •Identifying gaps and room for improvement in the UX/UI of the product and proposing solutions.

Joined the company's IT department after nearly 4 years in Supply Chain, managing the organization's SaaS applications.

• •Led both large and small cloud application implementations, including new deployments and enhancements to existing systems to align with business processes and needs.
• •Worked closely with business stakeholders to gather and document product and business requirements, translating them into clear user stories.
• •Coordinated and facilitated meetings between third-party vendors and business teams.
• •Led requirements-gathering sessions with cross-functional technical teams and business partners.
• •Proposed and designed technical solutions that met both business and IT functional requirements.
• •Led meetings with internal Security & Controls, Risk, and Cyber Security teams to fulfill all risk-related requirements.
• •Oversaw vulnerability and penetration testing, risk assessments, and control management documentation.
• •Developed and maintained technical diagrams and support documentation for each application.
• •Acted as the primary point of contact for triaging, troubleshooting, and resolving SaaS provider issues.
• •Managed vendor selection processes, including RFI/RFQ, Security & Controls evaluation, and IT capability assessments.
• •Monitored inbound and outbound interfaces for business-critical applications.
• •Handled new Single Sign-On (SSO) configurations and designs in Azure.